Tatiana De Nicolay

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Passion Chocolat

Interior Design

Interior Design | Summer 2026

"A bespoke interior celebrating the brand's identity through rich red tones, handcrafted wooden furniture, and refined display elements. I designed the complete interior concept, from custom joinery to decorative details"

Located in the iconic Galerie de la Reine, one of Brussels' most historic and elegant shopping arcades, this project reimagines the identity of Passion Chocolat through an immersive retail experience. The brand's signature red remained the heart of the design, transformed into a rich architectural language through bespoke wooden cabinetry, intricate detailing and handcrafted finishes that create a warm, theatrical setting. The result is a contemporary interpretation of the brand that celebrates Belgian craftsmanship while inviting visitors into a memorable destination.

Every visual element was designed exclusively for the project, from the bespoke wallpaper to the chocolate packaging collections. The custom wallpaper creates an immersive illustrated backdrop, featuring a whimsical world of exotic animals, lush botanical motifs and architectural details that extends throughout the boutique. Alongside it, Tatiana designed a collection of chocolate boxes celebrating Brussels' iconic landmarks, a second collection inspired by exotic wildlife, and a limited-edition Christmas collection. Together, these bespoke elements gave Passion Chocolat a renewed identity—one that feels joyful, collectible and unmistakably unique, transforming the boutique into a memorable brand experience.