Trove was launched by the renowned interior design house Studio Duggan in October 2019. The new exclusive homeware brand offers a range of bespoke, vintage and carefully sourced beautiful items from all over the world. 

Designing their logo was a real adventure, working alongside with the London based agency ShopTalk on designing their entire brand story. I drew series of illustrations and slowly came up with the current logo design after a journey of beautiful interpretations of what Tiffany Duggan had in mind. It was a very exciting an explorative adventure!

The leopard represents permanence and timelessness, the serpent is here to protect the key to the world of Trove, a hot air balloon to transport the precious treasures and finally eyes to convey honesty and transparency. The letters “SD” represent the access to the kingdom of Studio Duggan’s expertise. 

The logo has been worked in order to be applied on multiple surfaces and brand’s touch points: in-store and online: boxes, bags, tags etc.